Many verticals at once
Casino, sports, poker and lottery each have their own keywords and competitors.
With CrakSEOKeep a keyword set per vertical and see who holds page one for each.
iGaming and gambling SEO
iGaming brands compete across casino, sportsbook, poker and lottery searches in many markets at once. CrakSEO gives you SERP research by market, relevant backlinks from member sites on the same topic and indexing for every new page.
Your problem, our solution
Casino, sports, poker and lottery each have their own keywords and competitors.
With CrakSEOKeep a keyword set per vertical and see who holds page one for each.
Languages, licenses and rules change by country.
With CrakSEORun a project per market so research and links stay where you're licensed.
New markets need visibility before the domain has authority.
With CrakSEOSubmit launch pages for indexing on day one and start earning relevant links.
Gambling SERPs are closely watched, so low-quality tactics fail fast.
With CrakSEOStaff review every placement; no link packages, no PBNs.
How it works
Connect it with the WordPress plugin or the Next.js blog package and add the keywords you care about.
Parasite SERP scans show who holds page one for each keyword and where your own pages stand.
Join the Link Network for relevant backlinks every month, and submit every new page to Google and Bing.
What you get
Research
See who holds page one for each keyword: your site, competitors, and platforms like Reddit, Quora and Medium, with the AI Overview sources.
Learn moreBacklinks
About 4 relevant backlinks a month inside real articles on other member sites, reviewed by staff and checked on the live page.
Learn moreIndexing
Free IndexNow, Bing and Search Console sitemap submission for every new page, plus managed Google submission from API credits.
Learn moreResearch
Search volume, difficulty, intent and page-one results for your keywords, in the dashboard or through the Keyword Research MCP.
Learn moreFor AI agents
SERP, keyword, backlink, rank and site audit data for Claude, Cursor or your own code, paid per call.
Learn moreFree
Your own clicks, queries and indexing status from Google Search Console and Bing Webmaster Tools in your AI client, at no cost.
Read the docsProduct preview
Pick a view. The preview uses sample data; your account shows the same views for your own site and keywords.
Each keyword's page one is grouped by owner: your site, competitors, parasite platforms and the rest, with the best position for each.
Organize projects by market and vertical. Scan each combination, map who ranks and decide the mix of site content, links and third-party contributions.
Casino-only brands can go deeper with casino SEO.
Operators need brand protection, market launches and product pages. Affiliates need comparison and review coverage. Both need indexed pages and relevant links.
Track each market separately so you know which pages actually drive visibility. Event-driven operators should read sports betting SEO.
Promote only in licensed markets, include required responsible gambling information and avoid targeting minors.
CrakSEO doesn't help bypass licensing, geo-blocking or age checks.
Why CrakSEO
Keep the agency for strategy if you like; let links and indexing run every month underneath.
Bulk links in a watched niche backfire. Relevant, reviewed placements stay visible.
Where ads are restricted, organic visibility lowers dependence on affiliates and media buys.
Scans and indexing cover every new market at once.
iGaming SEO is search engine optimization for online gambling businesses, including casinos, sportsbooks, poker and lottery operators and their affiliates.
They overlap heavily. 'iGaming' usually refers to online gambling specifically, while 'gambling SEO' can also include land-based operators.
Yes. Run separate projects or keyword groups per market, so scans and links match each market.
Only where another member site covers the same topic and staff approve the match. We don't sell gambling link packages.
No. Google decides what ranks, platforms set their own rules, and aggressive tactics can trigger penalties. CrakSEO shows you where you can rank, places relevant links and submits your pages; it doesn't remove search engine risk or override any platform's rules.
SERP research, relevant backlinks and indexing for every market you operate in.